Why I want an Apple computer

PCs running Windows are like minivans: They plod along, performing mundane daily tasks. They're appliances. If you use one in the course of your job, or even for screwing around on the internet, you probably don't spend a lot of time sitting around admiring it or talking about how cool it is. You just use it. The interest surrounding it is in what it does, not what it is.

Apple computers (and for that matter, everything Apple makes) are different. They can perform the same functions, but they seem to do so with more verve. People look at Apple devices with a lustful eye. They feel like they're worth a lot of money. They feel like quality. (Picture Austin Powers talking here): They're smashing. Beautiful. So very sexy, so very groovy. They're shagadelic.

This, coupled with the fact that most people who own Apple devices are naturally creative types, leads to things like this:



http://www.makezine.com/blog/archive/2005/11/laser_etched_powerbook.html

The allure of an Apple computer makes someone want to laser-etch a picture of a monkey into the top of it, and the fact that it's made of titanium makes it possible. Try something like this with your typical HP Pavilion, and it would probably melt.

I don't know whether ownership of an Apple device makes you cool, or that if you're cool, you seek out cool things like Apple devices. I like to think it's the latter, since I don't own anything made by Apple, and I'm still pretty cool.